Motivation of the logo

According to IEEE Visual Identity Guidelines (Pages 24, 25), it is not recommended to split, rearrange or alter the typeface or diamond symbol while using IEEE Master Brand. Use of any element (Diamond Shape, Letters I-E-E-E) of the IEEE Master Brand as a part of organizational unit’s logo is strictly prohibited by law. Hence, we decided to design our own logo aligned with the theme of IEEE.

Elements & Texts

The logo consists of two rhombus-diamond shapes representing the teamwork of the members to uphold the missions and visions of IEEE. UIU is written in Orange Color (representing UIU) in both color schemes; IEEE is written in either Blue or White color (representing IEEE). Lemon/Milk font has been used in the text “IEEE UIU” and Futura font has been used in the text “Student Branch” of the logo.

Color Scheme

Color plays a very important role in representing our branch. The Orange color represents UIU and Blue & White colors represent IEEE. Thus, the logo of IEEE UIU SB is available in two color schemes consisting of Blue, Orange, and White colors. The White-Blue diamond merging with the Orange diamond represents the collaboration between UIU and IEEE.

Footprints & Aspect Ratio

The aspect ratio of the logo is defined as height of 1 x while the length is 3 x; thus the footprint of the logo becomes 1.5x X 3.5x, bounded by 0.25x blank area in all 4 edges.


The logo of IEEE UIU SB is available in two color schemes – “Blue-Orange” is recommended to be used in light backgrounds (e.g. White) and “White-Orange” is recommended to be used in dark backgrounds (e.g. Blue). A combination of all the elements of the logo (i.e. merged rhombus-diamonds and Text “IEEE UIU Student Branch”) is considered as the logo. Splitting of elements, changing proportions etc. are clear falsifications of the logo.


Logo of IEEE UIU SB is the intellectual property of the branch. Use of the logo on all print and screen based applications including publications, marketing and promotional materials, PowerPoint presentations, Web sites, conference and event materials, advertising, plaques, and certificates requires explicit permission.