Motivation of the logo
According to IEEE Visual Identity Guidelines (Pages 24, 25), it is not recommended to split, rearrange or alter the typeface or diamond symbol while using IEEE Master Brand. Use of any element (Diamond Shape, Letters I-E-E-E) of the IEEE Master Brand as a part of organizational unit’s logo is strictly prohibited by law. Hence, we decided to design our own logo aligned with the theme of IEEE.
Elements & Texts
Color plays a very important role in representing our branch. The Orange color represents UIU and Blue & White colors represent IEEE. Thus, the logo of IEEE UIU SB is available in two color schemes consisting of Blue, Orange, and White colors. The White-Blue diamond merging with the Orange diamond represents the collaboration between UIU and IEEE.
Footprints & Aspect Ratio
Logo of IEEE UIU SB is the intellectual property of the branch. Use of the logo on all print and screen based applications including publications, marketing and promotional materials, PowerPoint presentations, Web sites, conference and event materials, advertising, plaques, and certificates requires explicit permission.